How to Build a Brand as an E-commerce Business

In 2014, Marketing Sherpa published a report on customer acquisition costs (CAC) in e-commerce. According to this report, the median CAC is somewhere between $12 to $25. These costs add a lot of overhead to your business. If you're a low-margin business, like most e-commerce stores, high customer acquisition costs can sink you fast. Related: 8 killer email marketing tools for e-commerce One way to bring CAC down is by building a bigger brand for your business. Branded e-commerce stores attract a lot of loyal customers. Such customers tend to shop several times throughout the year and are instrumental in improving profitability. Let's take a look at some strategies that can help e-commerce businesses establish themselves as a brand. Establish stringent brand guidelines The first step in the brand-building process is to establish stringent brand guidelines. These guidelines must include parameters like the "tone of voice" used in your messaging, logos, color palettes, fonts, photography style, and so on. Basically, it should cover anything used in your marketing materials. To establish better brand equity, it's important to accomplish two specific objectives. First, invest in building a style guide that will set you apart from the competition. This includes picking unique fonts and colors that aren't common in your industry. You could also invest in creating unique image filters that will give your photos a distinct identity. Second, follow these guidelines across all your marketing channels: social media, website, TV, print and any other form of marketing. A good example of this is Frooti, an India-based fruit juice brand. Although it's not strictly an e-commerce brand, you can see that all their visuals adhere to a brand philosophy that includes flat design and a limited color palette. Source: Instagram The reason this works is because your target audience tends to associate these visuals with your brand. This contributes to better recall and builds loyalty over time. Pro tip: Lucidpress has a template-locking system that can help you adhere to brand guidelines consistently. Read more about it here. Find your competitive advantage There are many factors that contribute to an e-commerce sale. One of the most powerful ways to establish a brand is by identifying one factor where the rest of your competition sucks and mastering it. For instance, if you're in a niche where the leading sellers take at least a couple days to ship, you might invest in overnight shipping. Alternatively, if all your major competitors charge for shipping, you could choose to offer free shipping. This is exactly what Zappos did to establish themselves as the online shoe seller of choice. CEO Tony Hsieh realized early on that customers tend to have unique tastes for shoes, and in order to succeed, they'd have to make the return process ridiculously simple. The company provided its customers with prepaid return shipping labels that they could print for free returns. In doing so, Zappos outdid all competitors and established the most well-known brand in online shoe commerce. The reason this works is because doing something better than others gets noticed by customers who then associate your brand with it. [Click to tweet ] In addition to bringing word-of-mouth publicity, this strategy also gets your customers to return for future purchases. While such strategies can cost a lot of money, they also help to establish a brand name and improve customer loyalty. Investigate influencer marketing When it comes to branding, customer trust is heavily influenced by the testimonials and referrals your business receives. Influencer marketing is one of the most effective ways to impact trust. This strategy involves hiring niche influencers (that is, social media users with thousands of followers in your industry) to spread the word about your brand. Success with this marketing strategy relies on how targeted your influencers are. It's a good idea to start small and reach out to influencers who have small audiences of less than 10,000—such influencers cost less and have a highly targeted audience. Measure the impact of such a campaign and use the lessons to deploy larger campaigns. While partnering with large influencers outright might seem like a good idea to scale fast, these influencers appeal to multiple demographics and are thus not as targeted. The conversion rate from such campaigns tends to be lower. The reason influencer marketing works is because prospective buyers tend to associate the credibility of the influencer with the brand they endorse. This makes it a much quicker way to establish a brand presence than growing your followers organically. Pay attention to content authority A typical customer goes through several stages of research before they land in your store for a purchase. Your store could miss on some real branding opportunities by not investing in content that the prospective buyer uses for research. So, why is this important? First, it helps establish your brand as an authority in the industry. Customers trust authority sites which they return to for future product research. A comprehensive directory of articles could potentially make your website their "go-to" source. It also provides your brand the opportunity to shape readers' opinions and nudge them towards products in your store. Additionally, a comprehensive content directory helps your business rank better in Google searches, which reinforces your brand authority. One of the best ways to do this is called the pair-up strategy. Essentially, marketers are advised to create a comprehensive content page that's mapped to each of their product pages. Prospective buyers land on this central page during their research phase and are nudged toward the product pages through the content. Key takeaway Building a brand for your e-commerce business is an investment, but it's one with dividends. By enforcing brand guidelines, finding your competitive advantage, and influencing buyers with great content, you'll lower customer acquisition costs and develop an impressive reputation for your brand in the process. Where to go next? Learn more about building & managing an online brand in our free eBook: How to build your brand in 2020

Portrayal Of Ophelia Throughout The Two Film Versions Of...

Simran Jandu Mr. Crawford English 40S November 11, 2016 Portrayal of Ophelia in the two film versions of Hamlet Hamlet is an acknowledging Shakespearean play that was later filmed in 1990 by Franco Zeffirelli and in 1996 by Kenneth Branagh. Both these directors interpret the play differently adding unique twists and turns of their own to help focus on one thing than the other. In their contrasting films, these two directors depict the character of Ophelia very differently. Through Zeffirelli’s film, Ophelia, played by Helena Bonham Carter is portrayed as a dreamy, naive, childish character, however in Branagh s version; Kate Winslet portrays Ophelia as a more mature, sensible and strong willed character. These different portrayals of Ophelia can be further analyzed through cinematography, set and costume designs and through the actor themselves. Firstly, the different interpretation of Ophelia is shown through the cinematography of the two films. Cinematography refers to the camera movement and angles. Zeffirelli chooses to make many of Ophelia’s shots filmed from above, reinforc ing Ophelia’s character small helpless and under control. Whereas in Branagh’s most of the scenes of are front, eye level shots. These shots show Ophelia like anyone else in the movie. Another difference in shots can be seen in the â€Å"mad scene† part, when Ophelia goes mad after the death of Polonius, her father. In Zeffirelli’s film the scene is the camera tends to follow Ophelia around showingShow MoreRelatedHamlet Film Adaption Vs. Play Comparison1216 Words   |  5 PagesHamlet Film Adaption vs. Play Comparison Shakespeare’s Hamlet has countlessly been formatted into film depictions of the play. Each film seemed to be on one end of the spectrum of either being closely interpreted or completely remodeled a different idea of what Hamlet is. The film version of Hamlet released in 2000 seems to follow closely to the play in some aspects, yet at the same time having its own unique identity Despite there being many differences with the play Hamlet and the film adaptationRead More Sex in Othello and Hamlet Essay4016 Words   |  17 PagesShakespeares plays, Othello and Hamlet, demonstrate on paper, on film, and in other art forms that female sexuality and beauty are a threat to patriarchal society and that they must be controlled. Showalter affirms this in her essay by quoting David Laverenzes essay, The Woman in Hamlet. In this essay he asserts that, Hamlets disgust at the feminine passivity in himself translated into violent revulsion against women and into his brutal behavior toward O phelia (Showalter 222). As men begin

Society and Culture Developed an Infertility Injection

Question: Describe about the Society and Culture for Developed an Infertility Injection. Answer: The scientists have recently developed an infertility injection that can easily help the government in controlling the uncontrolled growth of population in the respective countries. The use of this injection in day-to-day life by the governing council can be regarded as the part of the human population planning method. However, the important question is how far the government of a country has the right to employ methods of sterilization for birth control purposes of its citizens. It should be remembered that this is not the first time when the government of a nation has taken up an active role in determining the birth rate of the citizens. Back in the year of 1960, Romania was almost on the verge of zero population growth, and consequently the government imposed enormous amount of tax on the childless people, irrespective of their marital status. Again, countries such as China which have been suffering from overpopulation, has formulated the much controversial one-child policy in the year of 1979 meant for the purpose of controlling the uncontrolled birth rate of its citizens (Williams 2016). However, it may not be regarded as a morally justified decision that the government of a country gets the opportunity of intervening in the personal choice of an individual or a family. The right of deciding to give birth or to stay issueless is a personal and fundamental right of the citizens of a country. Democracy is defined as the system of administration where the power is vested on the common men. However, in case the government of a country is in a power o influence the fundamental choice of its citizens, it implies the violation of democracy. However, seen from a different perspective, it can be understood that the initiatives undertaken by the government can be justified as well (Vieira 2016). Population issue, especially overpopulation is a major issue in many countries, and if the government does not take the necessary steps to curb it, it might ultimately lead to socioeconomic problems, such as poverty, crime, illiteracy unhygienic living condition. Often in third world c ountries such as China or India the rise in population is not accompanied by the rise in employment opportunities and this is more than being just a threat. In case the population growth of a nation is unchecked, and the government does not impose any measure to control the same, then mankind is likely to overgrow its limited number of resources. The resources usually do not increase in direct proportion with the growth of the population, and hence the government has to intervene. It should be noted that the government does not intervene, but it often has to introduce such policies for the social well-being of the inhabitants (Dean 2015). With the improvement in the standard of living, the death rate of the people has witnessed a sharp decline, as a result of which overpopulation has emerged to be a serious problem that ultimately is leading to economic issues such as lack of employment opportunities, shortage of food and fuel and other resources. The government, if does not take th e initiative to control the population, the country will run short of money, needed to finance the social security, pension or the basic health service to the inhabitants. Again, these economic problems in turn will lead to social problems, such as poverty, crime, violence (Buhaug and Urdal 2013). Te government of any country is responsible for ensuring the happiness and security as well as the materialistic comfort of its residents, and hence the government may often have to intervene in the personal decision-making process of the citizens. The very basis of economic theories is the limited availability of resources, and hence the government, in case of overpopulation, the government has to take concrete steps. Reference List: Buhaug, H. and Urdal, H., 2013. An urbanization bomb? Population growth and social disorder in cities.Global Environmental Change,23(1), pp.1-10. Dean, M., 2015. The Malthus Effect: population and the liberal government of life.Economy and Society,44(1), pp.18-39. Vieira, P., 2016. Is Overpopulation a Growth? The Pathology of Permanent Expansion.Oxford Literary Review,38(1), pp.67-83. Williams, T., 2016. Chinas Overarching Population Problem.

Inspirational Topics For Personal Essay College

Inspirational Topics For Personal Essay CollegeWhen you are trying to come up with inspirational topics for your personal essay, you want to make sure that you do not only mention the positive. This is important because you want to give your reader a reason to read on. In this article I will share with you three ways to achieve this goal.The first thing you can do is write about your most challenging situations that you have faced. If you had a close call when you were young that left a lasting impression on you, then writing about it will help others see how difficult things can be. If you are young and have had a rough life, then you may never have been able to enjoy all of the things you were given the chance to have. Writing about how difficult it was when you were younger will give others the chance to read about you and see why it was so difficult.The second easy task is to write about the important things that you have accomplished. You might feel like your accomplishments are all going to be about work, but that is not the case. There are so many things that you can write about and they will not have a negative impact on your topic at all.The third and final way to come up with some inspiring topics for your personal essay is to write about the many fun family activities that you have participated in. This is a great way to connect with your readers because they can relate to your life experience. You should always remember that these inspirational topics for personal essay college are also a chance to talk about your love of life and your family.As I mentioned before, this is one simple tip to help you connect with your reader. If you just include one or two of these tips, then you will come up with inspirational topics for personal essay college. You should make sure that you do not focus on the negatives that you might have as well.The first thing you can do is start by thinking about any successful people that you know. Look through the newspaper or magazine to find pictures of these people, then make a list of people that you have admired and followed. Find a photo of each person, then arrange them into a group of famous people.Now take each quote and use it to connect with your reader. Take each quote and try to match it with the person that it is about. This is a good way to do an exercise and then you will get the chance to connect with the student who is reading your essay.If you try to incorporate some of these ideas into your inspirational topics for personal essay college, then you will get the most out of the opportunity. Remember that you want to build relationships with your reader, so do not focus on the negatives, but instead include examples of how others have handled their problems.

A Secret Weapon for Current Essay Topics 2011 India

A Secret Weapon for Current Essay Topics 2011 India For the reason it's very important to follow moral fundamentals of journalism and attempt to be as impartial as possible. Gender equality is a rather common theme today. He fails to think decency is sufficient. Our persistence cannot be in vain, as it is rooted in God's. Current Essay Topics 2011 India: No Longer a Mystery Firstly, you have to know the proper format of essay writing. We've provided very distinctive and general topics essay which are usually assigned to students in the school. Well, the solution isn't too obvious here. And you have to prepare well all of the Important Essay Topics for Competitive Exams. The Essay Topics list is provided for English in addition to Hindi section. Therefore, you will sound more reliable and appealing. All you will need is to speak to us! As it happens, it would. The Good, the Bad and Current Essay Topics 2011 India Someways you can stay away from rip currents is to un derstand how to swim if you don't understand how to. Beaches with hurricanes leads to strong rip currents and is quite dangerous. The rip currents are those that flow on the face of the ocean. Rip tides are the absolute most hazardous all-natural disaster for people who visit the beach on a regularly basis. Although rip tides and currents are located at just about all surf beaches, they are generally found at irregular beaches. Current Essay Topics 2011 India - Overview Including the date you accessed an on-line source is currently optional. This service uses cookies to allow you to obtain the ideal content. Remember that there is going to be very, hardly any sources (such as the ones I used above) that are entirely objective. This way it is simple to see and understand the sort of areas of knowledge you will want to understand about so as to help you do well in the test. The widow persists inside her belief that great things will come to her, even if the odds seem wretched. We have to analyse the factors accountable for all this. Current Essay Topics 2011 India Secrets Airplanes and space shuttles, for instance, utilize a greater frequency to transmit a bigger volume of power to their motors. However, the story suggests this power isn't to be dismissed. To v descriptive paper in given time, candidates want to boost their speed level. A good example of an electrical charge that's based on the protons as opposed to the electrons would be the everyday battery. You only re-arrange the formula to suite your requirements. You should think about a task to locate a theme not an issue but an opportunity and even a benefit. Obviously, there's no way to spell out an event in a totally objective way. This is exceedingly important to cut flower industry because floricultural products will need to get delivered to sales point once possible. Utilize your own personal experience to explain your viewpoint. Current Essay Topics 2011 India - the Conspiracy An excellent journalist should have the ability to create great predictions. This is needed in order to show that the event in question has actually happened in the way described by you. Wrestling, as it happens, isn't a bad or maybe a scary thing, since it's the opposite of apathy, the opposite of resignation. At this time you have to support your opening statement. Ideas, Formulas and Shortcuts for Current Essay Topics 2011 India By way of example, TNT delivers overnight airfreight service worldwide. Logistics service providers The collection of logistics service providers in Netherlands is extremely widesp read, that range from small operators to giant organizations offering several distinct specialties. We can't judge only from that which we have observed on TV.

The Unexplained Mystery Into Essay Topics for Placement Test Exposed

The Unexplained Mystery Into Essay Topics for Placement Test Exposed The War Against Essay Topics for Placement Test A lot of people discover that they naturally start to break free from their focus as they get further into an essay or workplace. Make time to read through and polish the essay to enhance your probability of making a greater score. To help in achieving organization, it's most effective to quickly make an outline for your essay. In order to turn your essay as focused as possible, you might have to limit the important terms to a certain definition or interpretation. One of the very first things to think about is what type of essay you will write. You might even have enough time to rewrite the essay entirely, so that you are able to enhance its content and visual appeal. The History of Essay Topics for Placement Test Refuted It is about to use, you may simply download it. More collegw should be recruited. You will get your scores immediately upon finishing the test. Now think about the exceptional. Most Noticeable Essay Topics for Placement Test Appropriate placement is valuable to your success in college. Having said this, it's also equally important that one develops the vital people skills. The next step is to search all singles these completely free Chinese dating sites you want. Regardless of wha t you're studying in college, excellent writing skills are indispensable. The Upside to Essay Topics for Placement Test Students will be permitted to request a single math placement test retake. Keep in mind that you're unable to register for classes until you've completed your placement tests. The following provides a summary of the test. Students should also plan to assess math material ahead of taking the placement test. It's possible to use vocab prep in Conduira Online to enhance vocabulary. Placement tests aren't timed. This exam has college level passages. It isn't a pass-fail exam. Failure to do so can lower your total score. The frame supports the full property. Students generally take approximately 80 minutes to finish the whole English Placement test, spending a mean of 30 seconds on each and every exam item. The test offers you an experience of sitting in an authentic ECAT test center. Ok, I Think I Understand Essay Topics for Placement Test, Now Tell Me About Essay Topics for Placement Test! These mistakes will lessen your general score. Besides using good punctuation, you should also utilize words effectively and accurately. Along with understanding the intricacies of the English language, you've got to know what things to write to convey precisely what you mean. As opposed to using all short, choppy sentences, for example, utilize some basic sentences and some elaborate senten ces. You are going to be asked to finish an essay writing task as a portion of the exam. Frequently, in case you have paid attention during class, you will have a superb idea about what the exam will cover. Try to remember you do not need to compose your answers in order. An answer will gradually come to you. You should have your reasons, and our primary concern is that you find yourself getting a great grade. Confirm that you know the question. You have to answer each question before you're able to go on to the subsequent one. Don't forget to write about either side of the argument, if you are requested to do so in the essay question. Our support team can assist you through the ordering process, take details of any added requirements you could have, and obviously, answer any questions you have about us and our goods and solutions. Next, take into consideration how you should organize the info. Neatly make insertions if you've left out important details. The info is just utilised to help us find out which classes will be suitable for you. The Basic Facts of Essay Topics for Placement Test The examiner has to be in a position to read and understand what you've written, so be confident your handwriting is readable. The WritePlacer essay is the written part of the ACCUPLACER test a nd it's designed to assess your capacity to construct effective, informative work. I was so pleased with my interview. A duplicate of the book will be given to every pupil in the class.

Sociology Topics For Essay

Sociology Topics For EssaySome sociological topics for essay are more relevant in one discipline and some in another. A good example is the subject of education. In the study of education, the topic is always focused on explaining the social dimension of education. A sociologist's viewpoint on this subject may differ from an economist.Another example is the subject of political economy. The topic is always centered on explaining how economics influences politics. Economists' perspective is an aspect that may not be applicable to a sociologist, who studies society.The topic of sociology is also a comparative study and therefore must deal with the socioeconomic relationships among different societies. Society as a whole and not just specific group of people can contribute to sociological topics for essay. If you cannot find references to this topic, then you need to avoid it completely.Some sociological topics for essay will also focus on explaining the idea of culture. If you are a cu ltural anthropologist, you will have to explain the social and cultural significance of different parts of the world. You can have a look at anthropology coursework for some sociological topics for essay.Social science students need to learn sociology topics for essay as part of their career planning. When you apply for your PhD program, you should tell your adviser what subject you want to specialize in. He will tell you whether you need a specialization or not. So, if you do not want to specialize, but want to study a whole field, then you need to research this topic.A specialist in a whole topic will have more opportunities for advancement in his or her career. A sociologist working in academia will probably be promoted to the position of senior lecturer. The first class of undergraduates will take a sociology class, and the next class will focus on some related subject. That is how it is planned.But if you are a fresh graduate, then you may be looking for a post-doc or a job in a department. In such situation, your choice of subject should be based on what you can find out from the subject descriptions. You can also consider specialization in sociology topics for essay in order to improve your chances of promotion.